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Pay Per Click Marketing - Google Adwords
Google adwords is a relatively cheap and effective way of marketing your web site online using pay-per-click.
You pay a small fee (eg 50p) per click through and your listing is displayed on the right hand side of the google search results. We do find that these work well with our clients and we can manage this for you.
We look after several adwords accounts for our clients. I would generally suggest a monthly budget of between £10 and £50 to start with. You need to have an idea about what you are willing to spend per lead that turns into a new customer, as you will get a lot of clicks that do not manifest.
Every month we review the keywords and performance and tweak this as necessary. It is a good method for advertising locally, not so much so for nationally unless used for specific e-retail products.
The trick with adwords is about paying a good price and getting the click-throughs for relevant phrases that are typed in, no matter how random they are, if they are what the visitor is searching for then its much better value. Therefore, being more specific and trying to guess what people might type in is going to be more beneficial.
We also remove the results from google’s content network as this gets very expensive and is also not very effective.
To find out more or if you would like us to manage your adwords campaign for you (we charge a £10/month management fee) then please contact us.
You pay a small fee (eg 50p) per click through and your listing is displayed on the right hand side of the google search results. We do find that these work well with our clients and we can manage this for you.
We look after several adwords accounts for our clients. I would generally suggest a monthly budget of between £10 and £50 to start with. You need to have an idea about what you are willing to spend per lead that turns into a new customer, as you will get a lot of clicks that do not manifest.
Every month we review the keywords and performance and tweak this as necessary. It is a good method for advertising locally, not so much so for nationally unless used for specific e-retail products.
The trick with adwords is about paying a good price and getting the click-throughs for relevant phrases that are typed in, no matter how random they are, if they are what the visitor is searching for then its much better value. Therefore, being more specific and trying to guess what people might type in is going to be more beneficial.
We also remove the results from google’s content network as this gets very expensive and is also not very effective.
To find out more or if you would like us to manage your adwords campaign for you (we charge a £10/month management fee) then please contact us.